NRMA.mobi
November 24, 2008
NRMA Insurance is a brand and operating unit of Insurance Australia Group, a national insurance and financial services company. NRMA Insurance and NRMA Motoring and Services are independent companies and are both in agreement to use the same brand and name. Both companies are responsible for distinguishing the difference between both companies.
However NRMA Insurance was first out the blocks and secured their mobile web domain, at NRMA.mobi
Bupa.mobi
November 21, 2008
Bupa have unveiled their fantastic new mobile website at Bupa.mobi
Operations
Bupa is an internationally established health insurance and care company with services that include health insurance, care homes, health assessments, occupational health services and childcare.
Read more
OneIndia.mobi
November 21, 2008
oneindia.mobi is the mobile site for one india
Alexa of 135k already
Desktop Sites:
www.oneindia.com redirects to www.oneindia.in
BIG site - Pagerank 923
UFC.mobi
November 21, 2008
UFC.mobi Scores 3 on ready
Ultimate Fighting Championship have launched their Mobile Website at UFC.mobi
Orange Launch DreamOrange.mobi
November 21, 2008
an innovation contest
dreamorange.mobi/index
with a forum etc
More innovative sites using .mobi for mobile from Orange
SuperPages.mobi
November 21, 2008
Verizon Directories Corp
Scores 4 on Ready.mobi
FriendsReunited.mobi
November 20, 2008
Friends Reunited have launched their mobile website using .mobi : FriendsReunited.mobi
From Wikipedia, the free encyclopedia
Friends Reunited is a portfolio of social networking websites based upon the themes of reunion with research (separate site Genes Reunited), dating and job-hunting. The first and eponymous website was created by a husband and wife team in the classic back bedroom internet start-up; it was the first online social network to achieve prominence in Britain, and it weathered the dotcom bust to survive into the age of Facebook.
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AmericanExpress.mobi
November 20, 2008
American Express has launched its mobile website at americanexpress.mobi
American Express (NYSE: AXP), sometimes known as “AmEx” or “Amex”, is a diversified global financial services company that is headquartered in New York City, New York. Founded in 1850, the company also has major offices in Fort Lauderdale, Florida; Salt Lake City, Utah; Greensboro, North Carolina; Phoenix, Arizona; Sydney, Australia; Markham, Canada; and Brighton, United Kingdom. The company is best known for its credit card, charge card, and traveler’s cheque businesses.
The company’s common stock trades on the New York Stock Exchange under the ticker symbol “AXP.” It is one of the 30 components of the Dow Jones Industrial Average. In 2007, BusinessWeek and Interbrand ranked American Express as the fourteenth most valuable brand in the world, estimating it to be worth US$20.87 billion.
On November 10, 2008, during the financial crisis of 2008, the company won Federal Reserve System approval to convert to a bank holding company, making it eligible for government help under the Troubled Assets Relief Program. At that time, American Express had total consolidated assets of about $127 billion.
Scores 4/5 on Ready.mobi
Why.mobi Features Mobi Brands
November 20, 2008
Why.mobi has developed a dedicated page to showcase some of the major worldwide brands currently adopting .mobi as their mobile website branding tool.
Also to serve as quick and cheaper access to their mobile websites.
See more here: why.mobi/brands.php
Here are some screenshots to give you a taste:
CocaCola embraces .mobi!
November 20, 2008
Coca Cola, probably the worlds most famous and aggressively marketed brand has joined the ranks of the great and the good who are adopting and using .mobi to brand their mobile websites.
dietcoke.mobi came with a full-on Ad Campaign: domain-b.com
More here: mobilemarketer.com
Once again Coca Cola beat Pepsi. Pepsi have allowed their name to be cybersquatted, by not registering during sunrise and not being up with developments. Hopefully they can get back, although not sure if is being used in a bad way. Either way would love Pepsi to wake up and get the name and develop it and tend particularly to their younger market.
