Alfa Romeo : AlfaMito.mobi

Alfa Romeo has a new site to promote it’s new model, the ‘Mito’
http://www.alfamito.mobi/

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In order to be closer to the target, even more innovative and digital Alfa Romeo 360 degrees for the first time puts in place a major action of mobile marketing focused on Alfa Romeo MiTo and active in 10 markets for 10 weeks. Through www.alfamito.mobi - a WAP site accessible via mobile Internet - you can discover Alfa Romeo MiTo via video, information, curiosity. In addition, by rich “MiTo playlist” will be able to choose ring tones to personalize their phone. The campaign is also in wap banners and actions recall (during the period of “open doors”) via SMS and MMS reported that the dealer nearest where you can find and try Alfa Romeo MiTo.

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