BreakingTravelNews.com launches .mobi site

BreakingTravelNews.com is a very popular travel site. It has an alexa rank of 153,000 and a UK alexa of 18k

They have a very clean informative site and I have visited it before, particularly to read up on what other travel webmasters are doing. I was pleased to find their mobile website  breakingtravelnews.mobi being promoted all over their site:

Here, see the screenshot:

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I have obviously miniatured it to fit here , as it’s a lot clearer on the site, but if you look at the top right of the screenshot above you will see a advertising banner for the  ‘world.mobi’ set of sites. Clearly they are paying for a small campaign. Bottom right of screenshot though you will see their promotion for their mobile site  breakingtravelnews.mobi

This is being carried on all pages and will help to promote their site and the .mobi extension for mobile sites.

I found their .mobi site to be extremely light and easy to use, also pleasing to the eye. I have seen a few sites in this style. Is there a plugin that can generate this style straight from the pc site? If anyone knows please let me know as I really like the mobile site layout and functionality.

See a screenshot of breakingtravelnews.mobi below:

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