Microsoft launch: GetTag.mobi

Microsoft have launched another .mobi site: Gettag.mobi

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Microsoft Tag: Microsoft’s own 2D barcode site on Gettag.mobi
microsoft.com/tag/Microsoft Tag allows data to be stored in a graphical bitmap using shapes and colors. They now have their own barcode technology.
Microsoft Tag is not just a clone of QR Code.Microsoft Tag is based on a whole new technology called High Capacity Color Barcodes (HCCBs), which was invented  by Microsoft Research. The difference is not using square pixels, but triangle shapes and colors to store data. See below why this is cool:

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Unlike other tag technologies too, the Microsoft Tags don’t actually store the information. It stores a unique ID which it then sends to Microsoft’s servers. This way, you can include much more information, and more variety of information, then if it was just on the tag itself. A nice side-effect of this is also the ability for publishers to gather reporting data on how many times it was seen.

To read these tags, Microsoft is making available today a downloadable application to a handful of mobile platforms including Windows Mobile, J2ME, iPhone, Blackberry, and Symbian S60 phones. A camera and internet connection is obviously required. To get the app, go to gettag.mobi.

If you are on a pc or laptop and wish to view the site as it would appear on your mobile, go to ready.mobi to use the emulator for gettag.mobi

Ultimately, apps and tags could deal quite a blow for domains in general. However , like for much of the mobile internet, many big companies are still finding their feet and are giving consumers a helping hand by supplying them with all the options. Being able to sms a link direct to their phone and also giving them a direct navigation url.

Pleased to say Microsoft is no different, and here they are promoting Gettag.mobi again:

See screenshot for: microsoft.com/tag/content/download/ below or click link.

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