PP.mobi acquired by Paddy Power!

We reported to you almost a year ago that Paddy Power were using and promoting their .mobi mobile site here:

http://okok.com/paddypower-mobile-site-paddypowermobi/

It has been discovered that pp.mobi is now redirecting to their paddypower.mobi mobile site. The domain changed ownership in December 2009, I would guess by the request for proposal process at mtld. I am guessing they didn’t buy, as they are a huge global betting firm with instant brand recognition and of course are already using and promoting their .mobi site.

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I look forward to seeing the new  PP.mobi site being promoted. Absolutely perfect short memorable domain for punters to tap in when needing to get an urgent bet on. Quite possibly the sexiest mobile domain in the world!