SecretObsession.mobi by Calvin Klein

Calvin Klein have launched a new campaignsite.

SecretObsession.mobi by Calvin Klein.

“This campaign is targeted primarily at the adult segment of the market as it is a little Risque with an advert of Eva Mendes being available for download off the Mobi Site. The interesting element here is that the advert has been banned in the US because you can see  Eva’s nipple for split second.”

“We are anticipating quite an uptake with this campaign as not only does it appeal to the men but the women can obtain their free samples from various retail outlets ……”

See screenshot below of  SecretObsession.mobi:

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