UK Met Office launch mobile site: MetOfficeMobile.mobi

The UK Met Office is perhaps the most respected meteorological & weather reporting site on the planet. Their official pc based site is & has an alexa rank of 6,801

They were savvy enough to register all major extensions, and all the .com, .info, .org, .org.uk , .co.uk etc. variants point to their www.metoffice.gov.uk site

With 2 exceptions. They own metoffice.mobi & metofficemobile.mobi . The first domain is a redirect to their stand alone mobile site at metofficemobile.mobi

A screenshot of the mobile site’s homepage can be seen below:

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The Met Office, ‘about themselves’…………..

“We are one of the world’s leading providers of environmental and weather-related services. Our solutions and services meet the needs of many communities of interest… from the general public, government and schools, through broadcasters and online media, to civil aviation and almost every other industry sector - in the UK and around the world.

Customers are the top priority for the Met Office, whether the general public, or a company.

Our staff, customers and visitors are encouraged to use environmentally sustainable means of travel to visit Met Office locations.

We are committed to meeting our objectives in a sustainable way and acting in a positive manner in our dealings with our staff, customers, suppliers and the wider community.”

Better still, when searching for ‘met office mobile’ on Google, it displays the metofficemobile.mobi site with the top results, along with pc site pages of promotion for the .mobi site. Personally I think they should have run with the shorter metoffice.mobi url, but I guess it’s just to help the public, in their eyes.

google results

Again, they tell people on their mobile site as you would expect : metofficemobile.mobi/url

I would like to see a simple text link ‘mobile’ or an icon on their pc site on the homepage to educate their visitors to their pc site, so they are more aware of the mobile version when out and about, however they do have a page dedicated to promoting the mobile site www.metoffice.gov.uk/media/mobilevideo.html

See below………………..

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We found the site clean, slick, easy to use and navigate. I hope they build the site out even further, and look forward to even more promotion also. Radio adverts would be great. Even banner ads on mobile sites also, like weather.mobi used in their campaigns.